About us
Mission
Canotops started with one simple need. When our founder, Italo Silveira, was building his own racing kart team, he quickly realized how hard it was to find a tent that truly fit his needs. The options were limited and difficult to source. As his team grew, he noticed others in the field facing the same challenge. So instead of settling, he built a solution. What began as one man’s answer to a personal hurdle has grown into a company that now supports racers, vendors, and small business owners across the country. Our mission is to make quality tents accessible to anyone who needs to show up ready—whether you’re at the track, the market, or your next big event.
Vision
Our vision is simple: to make getting ready for an event feel easier and more reliable. Whether you’re setting up for a race, selling goods at a market, or hosting a local event, we want to be the tent you can count on. We aim to be known not just for the quality of our products, but for the peace of mind we give our customers when it matters most.
Values
At the core of Canotops is a spirit of resourcefulness and care. We value ingenuity, because our company was born from a DIY mindset and the drive to create something better. We prioritize community, treating every customer like a teammate. We commit to reliability, designing tents that withstand the real conditions people face in the field. We believe in accessibility, making sure great gear isn’t out of reach for those who need it most. And above all, we lead with authenticity, staying grounded in our roots and always remembering why we started: to help others stand tall and show up with confidence.
Our competitive edge?
We’re not just another tent supplier—we’re problem solvers who’ve been in your shoes. From fast setups to lasting performance, our products are built by people who’ve done the work and know what matters. That’s the Canotops difference.
Italo Silveira
Founder
Italo Silveira is a driven entrepreneur with a passion for building solutions across industries—from motorsports to car rentals to custom tents. Canotops was born from his firsthand experience in racing, where the simple need for a quality tent sparked a bigger idea. With a mindset rooted in problem-solving and performance, Italo brings the same dedication and attention to detail to every venture he touches. At Canotops, his goal is simple: make it easier for people to show up ready, with gear that works as hard as they do.